From the piece:
Cano’s agents have been trying to market the All-Star second baseman as a franchise player both on and off the field, selling the 31-year-old as a difference-maker for television ratings and at the box office.“They’re selling him as Michael Jordan, not as a baseball player,” said a major-league official familiar with Cano’s situation. “As a guy that’s going to be a big rock star and bring all these fans in. Last year, that wasn’t the case.”
|Photo by Michael Baron|
What it does feed into, however, is the idea that the meeting with Sandy and the Wilpons the other day was much more geared to Jay-Z and his associates honing their unique pitch in front of Major League executives. You may not get too many chances in front of the clubs who are willing to pay Cano the money he is looking for, so better to work on the presentation in front of the Mets brass and other willing participants.